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Or, get it for Kobo Super Points! Ratings and Reviews 1 1 star ratings 1 reviews. Yes No Thanks for your feedback! Recensie s Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton's effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation. Kaufman and Horton provide a Connected Digital Experience integrating print, video, internet and mobile , taking this subject area to the next level in both content and delivery.
In Digital Marketing the authors articulate not just the challenges of this new digital marketing era, but the strategies, tactics and tools require to drive real business opportunities. The balance of fresh perspective and deep capability building is what most companies are seeking; I am energized to see a book that brings both to the fore so well.
I am sure that those who read this book will come away ready to get to the heart of what really needs to change for their companies to become digitally-adroit leaders. Integrating Strategy, Tactics with Values makes a great contribution to opening up the field of Digital Marketing.
Aspiring digital marketers will find a treasure trove of valuable insights from case studies, expert insights, digital diagnostics, and takeaways within these pages. Leaders and laymen alike can use this as a roadmap for bringing their marketing efforts to life in the 21st century. Kaufman and Horton have offered a timely digital marketing resource that builds the right context digital mindset, societal change, integration along with appropriate detail to educate both students and professionals.
Books by Mark Schaefer (Author of The Tao of Twitter)
Set in an innovative format, the multi-modal, dynamically updated digital resource center is more than a book and promises to meet today's students where they live - in an integrated, interactive and searchable world. Kaufman and Horton's book Digital Marketing will help students and business professionals understand digital marketing and its relationship to marketing strategy.
The authors organize the book around their well thought out Path to Digital Integration which provides a valuable roadmap for organizations to follow as they make the inevitable transition into a digital marketing age. Inks, Director of H. Ira and Chris have taken their knowledge and experience and created a guidebook that is not just for marketers, but also for anyone in an organization who doesn't want to get swept away in the coming digital transformation. The authors identify digital personas inside an organization and view digital adoption through their eyes and their actions, especially how they internalize company values.
Students need this book so they know what they are walking into out in the workplace, and practitioners need to understand the current state of affairs, so they can usher in the change instead of getting knocked over by it. Cohen, Distinguished Lecturer in Social Media and Marketing Analytics, Ball State University, USA Kaufman and Horton have translated our generation's fluency with digital tools into a holistic understanding of why they matter, the immense scale of the possibilities they offer, and the practical steps for their effective implementation.
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For digital natives, internalizing digital strategy is the missing link. To achieve real-world success, we need guidance to put our digital intuition to work; this book provides what is needed to do so. All of us are members of a new digital generation, thus we are presented with endless opportunities, but we need the tools to translate strategy and values into action.
Kaufman and Horton provide best practices and dynamic strategies to lock us into what's current. This is a must-have guidebook for anyone who wants to integrate digital and stay competitive. Lees de eerste pagina's.
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